Sytner Leicester BMW
"Product placement is challenging and often brings with it significant corporate negotiations. We simply saw an opportunity to uphold one of Britain's greats and show the correct market, live at his events, that this was a product that they could and should have a relationship with. We believe that there is a real benefit to supporting Ben's year. We worked closely with the committee (which is small and very easy to work with) to create a series of events that endorse
our brand. We look forward to a great year and a
great partnership."

Nikki Woodford, Sytner Leicester BMW

Connoisseur
"As a business, we are regularly approached with a view to partnering or supporting numerous projects and charities, some of which can be very much a one way arrangement. However, we are confident that supporting Ben's year will be mutually beneficial. Partnering Ben will be the ideal opportunity for us to work with one of England's greats. Our collaboration will also allow us to showcase our services at his events, thereby going directly to the market we wish to reach. We have been delighted to find that Ben and his committee are genuinely interested in our business. They are incredibly supportive, efficient and keen to make sure the partnership is beneficial to all. We look forward to exploring a number of ideas with both Ben and his committee as Ben looks forward to an open road!" Alison Beddow, Connoisseur